CD Projekt RED Spends Millions on Cyberpunk 2077 Ads in New York City
A huge Cyberpunk 2077 ad appeared on Times Square. CD Projekt RED is spending millions on marketing.
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IN A NUTSHELL:
- CD Projekt RED brings out the big guns and s Cyberpunk 2077 on Times Square.
- The monthly cost of such an ment begins from 1.5 million dollars.
CD Projekt RED does not spare expenses on the launch being delayed to early December, the Polish studio does not intend to drop pace even for a moment. This time, the devs brought out the big guns.
A Cyberpunk 2077 ad appeared in the most expensive spot on Times Square in New York. Monthly booking costs from 1.5 to 4 million dollars. CD Projekt RED was said to have paid 2.5 million dollars.
Nowadays, it's hard to deny the role of advertising video games, even such popular brands as Cyberpunk 2077. CD Projekt RED wants to go out with its title to the mainstream and no one should be surprised by licensed shoes, cooperation with Porsche.
More:
- Some players are worried that games like Cyberpunk 2077 could get banned in US under the Interstate Obscenity Definition Act (IODA) bill
- One of the gigs in Cyberpunk 2077 raised questions even at CD Projekt RED. „I would say that if you never have that discussion, you're probably not making art”
- „We tried, and it didn't work out.” CD Projekt RED has come to with its fate, confirming that it won't stop making games like The Witcher 3 and Cyberpunk
