T-Mobile and Coca-Cola Suspend Partnership With Activision Blizzard
T-Mobile and Coca-Cola have decided to withdraw from sponsoring esports games organized by Activision Blizzard. The decision affected two titles - Call of Duty and Overwatch.
Two weeks ago, the California Department of Fair Employment and Housing filed a lawsuit against Activision Blizzard. It was the result of an investigation, which, among other things, showed that female employees of the company were being sexually harassed. Since then, black clouds have been gathering over the American company. Now there is another complication. T-Mobile and Coca-Cola have decided to withdraw from sponsoring the company's esports competitions.
In the case of T-Mobile, the whole process took place quietly and no official comment was made. The fact that the two companies ended their cooperation can be guessed from the banners and websites dedicated to the Call of Duty League and Overwatch League. The logo of the telecommunications company was removed from them (via Dexerto).
Coca-Cola decided to issue a statement (via Eurogamer), which informed that due to the situation at Activision Blizzard, the decision was made to temporarily cease cooperation and evaluate future plans for the partnership. This means that Overwatch League has lost another sponsor.
So here we have another consequence related to the recent Activision Blizzard scandal. This is probably not the end of this type of reports either.
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